ITEN
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Montemurro

Campaign

Category
Fashion & Commercial
Client or brand
Montemurro
Written by
Joshua Pasanisi and Pierluigi Montemurro
Sound
Federico Sagone, HRZN Group
Location
Courtesy of Luzzago Ottavio
Joshua’s role
Writing, cinematography, editing

A campaign for Italian designer Montemurro, built around the label’s iconic jacket.

A project that conveys the brand’s identity through a pared-back, elegant and deeply atmospheric visual language.

Photographs and behind the scenes

View the photo series
Black-and-white portrait in the ‘Conosci te stesso’ jacket, leaning against the car
An arm raised over the car door, against the sky
Colour close-up in the jacket, leaning against the car
Sitting on the bonnet of a vintage car, wearing the campaign jacket